Silicon Chip Online Edition!!

[Phil Allison]

<dmmilne@home.now>

BTW, CC's pdfs also contain their advertisers, and most (if not all)
have their own websites, so I cannot see how Phil's statement that
advertisers marketing value is lower with on-line mags is relevant.

** What you "cannot see" is your problem. The specifics of SC's situation
must not to be ignored and are not similar to CC's.

SC's major advertisers are DSE and Jaycar.

Think it all the way through - if you have the mental capacity.




............. Phil

 

[Brian Goldsmith]

<dmmilne@home.now> wrote

Perhaps if Leo et.al. advertised in
Hong Kong, Japan, India, etc, for new writers/articles/projects, SC
may become more interesting, as such I feel it's little more than a
mag for hobbyists.

****** I dont believe they ever claimed to be anything else except
that!!!!

Brian Goldsmith.

 

[Paul Bealing]

David L. Jones wrote:

Just loked at the new Silicon Chip website. Looks pretty jazzy, and
they now have an electronic edition. You can also order electronic
back issues. Presumably in PDF format?
Electronic version sub prices look to be similar to the print version


Haven't looked at it all so far, but it's about time!

Dave

If you subscribe to the online version do you get a pdf of the magazine or do
you just get access to web page versions of the articles and coloumns?

If a pdf, does it include the adverts?

Paul Bealing

 

[David L. Jones]

On 16 Jan 2004 03:38:29 +1100, Chris Baird
<abuse@brushtail.apana.org.au> wrote:

The only thing I didn't like was that one of my articles
automatically (presumably) detected and inserted my email address
as a proper mailto: field. Hello spam

I wouldn't be too worried, as I doubt most spammers won't be going to
the trouble of subscribing to the online magazine just to get at the
email addresses.

--
Chris

The problem comes when/if the SC page that has my article on it gets
indexed by Google et.al, then my new and currently spam free email
address gets sucked up by all the spam bots. I've been able to keep my
new address spam free because I no longer have it on any of my web
pages.

Regards
Dave
---------------------------
(remove the "_" from my email address to reply)

 

[Bob Parker]

For your info, I've got all the e-mail addresses on my website
HTML-encoded, which seems to stop the slimy sleazy American
spammer-bots from recognizing them. Have a look at
http://www.wbwip.com/wbw/emailencoder.html if you're not already
familiar with this technique (you probably are).

Bob


tronnort_@yahoo.com (David L. Jones) wrote:

The problem comes when/if the SC page that has my article on it gets
indexed by Google et.al, then my new and currently spam free email
address gets sucked up by all the spam bots. I've been able to keep my
new address spam free because I no longer have it on any of my web
pages.

Regards
Dave
---------------------------
(remove the "_" from my email address to reply)

 

[Rod Speed]

Phil Allison <philallison@optusnet.com.au> wrote in message
news:400a70ca$0$16588$afc38c87@news.optusnet.com.au...

dmmilne@home.now> wrote

BTW, CC's pdfs also contain their advertisers, and most (if not all)
have their own websites, so I cannot see how Phil's statement that
advertisers marketing value is lower with on-line mags is relevant.

What you "cannot see" is your problem. The specifics of SC's
situation must not to be ignored and are not similar to CC's.

SC's major advertisers are DSE and Jaycar.

Think it all the way through - if you have the mental capacity.

Or maybe you should.

Its likely that those who prefer the online version of SC for its convenience
would already be using the DSE and Jaycar web sites and wouldnt be
bothering much with the ads in the printed mags and even if they do,
there is no reason why the ads cant be in the online version of SC.

You dont know what the ratio of advertising
revenue to cover price revenue is with SC.

And you dont know that what Simpson is worried about is just
people sharing online subs and that producing a nett loss in
subs revenue because its a lot easier to share an online subs.

 

[Phil Allison]

"Rod Speed" <rod_speed@yahoo.com>

You dont know what the ratio of advertising
revenue to cover price revenue is with SC.

** The number of pages of ads can been seen, the rates are not secret, the
cover price is not secret.

Anyone involved in the mag publishing game can figure it pretty
closely.




........... Phil

 

[Terry Collins]

dmmilne@home.now wrote:

....snip.....

BTW, CC's pdfs also contain their advertisers, and most (if not all)
have their own websites, so I cannot see how Phil's statement that
advertisers marketing value is lower with on-line mags is relevant.

The "waiting room effect" is not present in a online/pdf version. The
concept is that copies end up in various "waiting rooms" where people
congregate and can be read/seen over and over again. It is a major
selling point for certain magazines.

Plus, printed versions leave fossils {. Decades later, people can
find it and make enquiries based on adds, e.g Readers digest at
jumble/garage sales/fetes/etc.

 

[Rod Speed]

Phil Allison <philallison@optusnet.com.au> wrote in message
news:400b07f5$0$16594$afc38c87@news.optusnet.com.au...

Rod Speed <rod_speed@yahoo.com

You dont know what the ratio of advertising
revenue to cover price revenue is with SC.

The number of pages of ads can been seen,

Correct.

the rates are not secret,

Not a clue with long term advertisers like that.

the cover price is not secret.

But the percentage of that that ends up in Simpson's books is.

Anyone involved in the mag publishing game can figure it pretty closely.

Bullshit with as specialist a mag as that on what he charges DSE and Jaycar alone.

 

[Rod Speed]

Terry Collins <terryc@woa.com.au> wrote in message
news:400B081B.16E11BE6@woa.com.au...

dmmilne@home.now wrote:

BTW, CC's pdfs also contain their advertisers, and most (if not all)
have their own websites, so I cannot see how Phil's statement that
advertisers marketing value is lower with on-line mags is relevant.

The "waiting room effect" is not present in a online/pdf version.
The concept is that copies end up in various "waiting rooms"
where people congregate and can be read/seen over and
over again. It is a major selling point for certain magazines.

But completely irrelevant with a mag like SC.

Librarys, possibly. But the major advertisers, DSE and Jaycar,
both have their own other ways of exposing their sales stuff
to lots of customers and I bet every single one of those
alternatives flog a lot more product than the ads in SC ever do too.

Plus, printed versions leave fossils {. Decades later,
people can find it and make enquiries based on adds,
e.g Readers digest at jumble/garage sales/fetes/etc.

Mindlessly silly with the ads in SC.

 

[Phil Allison]

"Rod Speed" <
Phil Allison <

You dont know what the ratio of advertising
revenue to cover price revenue is with SC.

The number of pages of ads can been seen,

Correct.

the rates are not secret,

Not a clue with long term advertisers like that.

** So you think it is higher than the normal rate ?

Hardly.

the cover price is not secret.

But the percentage of that that ends up in Simpson's books is.

** Printing and distribution costs are the same as for other Aussie mags.

In all similar cases the paid advertising is the main income by far.

SC looks like it must be on the edge.




............. Phil

 

[Rod Speed]

Phil Allison <philallison@optusnet.com.au> wrote in message
news:400b1e4a$0$4047$afc38c87@news.optusnet.com.au...

Rod Speed wrote
Phil Allison wrote

You dont know what the ratio of advertising
revenue to cover price revenue is with SC.

The number of pages of ads can been seen,

Correct.

the rates are not secret,

Not a clue with long term advertisers like that.

So you think it is higher than the normal rate ?

Corse not. You dont know how much lower it is than normal
and when they are the main advertisers, you dont really have
a clue about how much he gets from advertising, stupid.

Hardly.

Pathetic, really.

the cover price is not secret.

But the percentage of that that ends up in Simpson's books is.

Printing and distribution costs are the same as for other Aussie mags.

You dont know that with as specialist a mag as that.

In all similar cases the paid advertising is the main income by far.

You dont know that that is so with SC.
You're just guessing based on sweet fuck all.

SC looks like it must be on the edge.

Very likely given that the others all went bust.

But you STILL dont know how important sales of the
printed mag are to Simpson's operation on that question
of whether those two major advertisers actually give
a flying red fuck about how many choose to buy the
electronic version, particularly if Simpson had a clue
and included all the ads in the electronic version.

Sure, those two advertisers would certainly miss out
on those who read SC in the dunny and who choose
to browse their ads in the dunny, but DSE particularly
produces flyers that are just as likely to be scanned in
dunnys so they arent likely to care much about the vastly
smaller number of individuals who read SC in the dunny.

Its MUCH more likely that Simpson isnt too keen on
the risk that a significant number will choose to share
a single electronic subs when its so easy to do if the
electronic version was distributed in pdf form and the
effect that would have on subscription revenue.

But it clearly aint sunk Circuit Cellar.

 

[Phil Allison]

"Rod Speed" <rod_speed@yahoo.com> wrote in message
news:bufbvf$h78o0$1@ID-69072.news.uni-berlin.de...

Corse not. You dont know how much lower it is than normal
and when they are the main advertisers, you dont really have
a clue about how much he gets from advertising, stupid.

** Robot logic - all rusty shite.

Printing and distribution costs are the same as for other Aussie mags.

You dont know that with as specialist a mag as that.

** Robot logic - all rusty shite.

In all similar cases the paid advertising is the main income by far.

You dont know that that is so with SC.
You're just guessing based on sweet fuck all.

** Robot logic - all rusty shite.

SC looks like it must be on the edge.

Very likely given that the others all went bust.

** The Robot just contradicted all his previous comments.

SC is the ONLY magazine in Australia for the electronic's hobbiest.

DSE just dropped their printed catalogue.

Join the dots.




.......... Phil

 

[Rod Speed]

Some completely unemployable fuckwit claiming to be
Phil Allison <philallison@optusnet.com.au> desperately
attempted to bullshit its way out of its predicament in message
news:400b3689$0$14485$afc38c87@news.optusnet.com.au...
and fooled absolutely no one at all. As always.

SC is the ONLY magazine in Australia for the electronic's hobbiest.

Wrong. As always.

DSE just dropped their printed catalogue.

Got sweet fuck all to do with their FLYERS
they STILL shove thru letterboxes, fuckwit.

THOSE are VERY close to the ads in SC content wise, and
cover quite a few more items, AND GET EXPOSED TO A
VASTLY GREATER AUDIENCE THAN EVER READS SC.

Not a fucking clue to its name, as always.

No wonder its completely unemployable.

 

[Phil Allison]

"Rod Speed"

Phil A.

SC is the ONLY magazine in Australia for the electronic's hobbiest.

Wrong. As always.

** It is the only one published here so has a monopoly on local
advertising.

DSE just dropped their printed catalogue.

Got sweet fuck all to do with their FLYERS
they STILL shove thru letterboxes, fuckwit.

** Robot logic - got sweet fuck all to do with reality.

THOSE are VERY close to the ads in SC content wise, and
cover quite a few more items, AND GET EXPOSED TO A
VASTLY GREATER AUDIENCE THAN EVER READS SC.

** More stupid Robot logic - such advertising is untargeted and hence very
expensive and very low yield.





............. Phil

 

[Rod Speed]

Phil Allison <philallison@optusnet.com.au> wrote in message
news:400b65dd$0$4046$afc38c87@news.optusnet.com.au...

Rod Speed wrote
Phil Allison <philallison@optusnet.com.au> wrote

SC is the ONLY magazine in Australia for the electronic's hobbiest.

Wrong. As always.

It is the only one published here

Wrong. As always.

so has a monopoly on local advertising.

Wrong. As always.

Even someone as stupid as you must
have noticed DSE ads in other than SC.

DSE just dropped their printed catalogue.

Got sweet fuck all to do with their FLYERS
they STILL shove thru letterboxes, fuckwit.

Robot logic - got sweet fuck all to do with reality.

Thanks for that admission that you've
been done like a dinner, yet again.

THOSE are VERY close to the ads in SC content wise, and
cover quite a few more items, AND GET EXPOSED TO A
VASTLY GREATER AUDIENCE THAN EVER READS SC.

More stupid Robot logic

Thanks for that admission that you've
been done like a dinner, yet again.

such advertising is untargeted

Completely and utterly irrelevant to what was
being discussed, whether SC would be committing
commercial suicide by having an electronic version.

Where else is DSE gunna go if they want to advertise to that particular
microscopic target market, you pathetic excuse for a bullshit artist ?

and hence very expensive and very low yield.

And they choose to do it anyway.

And that might just be because they have noticed that the
number who read SC is a pathetic fart in the bath and only
a tiny subset of the customers who do walk thru their doors.

Worth advertising in SC if they dont charge much, but otherwise...

 

[Phil Allison]

"Rod Speed" <rod_speed@yahoo.com> wrote in message
news:bufpnh$hab28$1@ID-69072.news.uni-berlin.de...

Snip Robot insanities.

such advertising is untargeted
and hence very expensive and very low yield.

And they choose to do it anyway.

** Bullshit they do.

Ain't seen a DSE flyer in my mail box for years - only ever seen about
four.

And that might just be because they have noticed that the
number who read SC is a pathetic fart in the bath and only
a tiny subset of the customers who do walk thru their doors.

** Their mail order section depended heavily on it.

The web site is taking over that role nowadays.




.......... Phil

 

[Mainlander]

In article <buep7i$h4k5u$1@ID-69072.news.uni-berlin.de>,
rod_speed@yahoo.com says...

Phil Allison <philallison@optusnet.com.au> wrote in message
news:400a70ca$0$16588$afc38c87@news.optusnet.com.au...
dmmilne@home.now> wrote

BTW, CC's pdfs also contain their advertisers, and most (if not all)
have their own websites, so I cannot see how Phil's statement that
advertisers marketing value is lower with on-line mags is relevant.

What you "cannot see" is your problem. The specifics of SC's
situation must not to be ignored and are not similar to CC's.

SC's major advertisers are DSE and Jaycar.

Think it all the way through - if you have the mental capacity.

Or maybe you should.

Its likely that those who prefer the online version of SC for its convenience
would already be using the DSE and Jaycar web sites and wouldnt be
bothering much with the ads in the printed mags and even if they do,
there is no reason why the ads cant be in the online version of SC.

You dont know what the ratio of advertising
revenue to cover price revenue is with SC.

And you dont know that what Simpson is worried about is just
people sharing online subs and that producing a nett loss in
subs revenue because its a lot easier to share an online subs.

It's very easy to share magazines - especially through public libraries

--
Full featured open source Win32 newsreader - Gravity 2.70
http://sourceforge.net/projects/mpgravity/

 

[Mainlander]

In article <400B081B.16E11BE6@woa.com.au>, terryc@woa.com.au says...

dmmilne@home.now wrote:

...snip.....

BTW, CC's pdfs also contain their advertisers, and most (if not all)
have their own websites, so I cannot see how Phil's statement that
advertisers marketing value is lower with on-line mags is relevant.

The "waiting room effect" is not present in a online/pdf version. The
concept is that copies end up in various "waiting rooms" where people
congregate and can be read/seen over and over again. It is a major
selling point for certain magazines.

Plus, printed versions leave fossils {. Decades later, people can
find it and make enquiries based on adds, e.g Readers digest at
jumble/garage sales/fetes/etc.

Plus, big plus, only a percentage of the population in any country have
access to the internet anyway


--
Full featured open source Win32 newsreader - Gravity 2.70
http://sourceforge.net/projects/mpgravity/

 

[Rod Speed]

Phil Allison <philallison@optusnet.com.au> wrote in message
news:400b6c56$0$14485$afc38c87@news.optusnet.com.au...

Rod Speed <rod_speed@yahoo.com> wrote
Phil Allison <philallison@optusnet.com.au> wrote
Rod Speed <rod_speed@yahoo.com> wrote
Phil Allison <philallison@optusnet.com.au> wrote

DSE just dropped their printed catalogue.

Got sweet fuck all to do with their FLYERS
they STILL shove thru letterboxes, fuckwit.

THOSE are VERY close to the ads in SC content wise, and
cover quite a few more items, AND GET EXPOSED TO A
VASTLY GREATER AUDIENCE THAN EVER READS SC.

such advertising is untargeted and hence
very expensive and very low yield.

And they choose to do it anyway.

Bullshit they do.

Fraid so.

Ain't seen a DSE flyer in my mail box for years

Thats because you have obviously wanked yourself blind.

- only ever seen about four.

See above.

You clearly 'live' in some obscene slum that no one
considers has anyone with any money to spend in.

Thats one obvious downside with being completely unemployable.

And that might just be because they have noticed that the
number who read SC is a pathetic fart in the bath and only
a tiny subset of the customers who do walk thru their doors.

Their mail order section depended heavily on it.

Not a fucking clue. As always.

The web site is taking over that role nowadays.

So they wont care if SC publishes electronically in
a way that prevents the subscribers who prefer that
approach from using their web site instead, as they
are MUCH more likely to do than those who buy the
printed edition, you pathetic excuse for a bullshit artist.

Keep digging, you'll be out in china any day now.

No wonder you're completely unemployable.