R
Rick C
Guest
On Thursday, January 23, 2020 at 10:04:03 AM UTC-5, Tom Gardner wrote:
There's good marketing and bad marketing... same as engineering. But marketing is done whether or not you have a department for it. Someone needs to find out exactly what is and is not a good idea to design and will sell. Only then can the engineering dogs be turned loose on the goals.
I've worked for several companies that got good intel from the marketing departments. They were the guys out there pounding the pavement looking for the good ideas.
Often marketing has data to defend their preferences. Laptop makers have decided to trade off functionality in laptop keyboard design for aesthetics. I'm sure this shows up in the resulting sales figures so they doubled down in their efforts and have been further compromising laptop keyboards.
Yes, often the customer literally doesn't know what they want. They know what they don't like though. They'll tell you that in the sales figures.
Or, "The customer is always right!"
--
Rick C.
-+ Get 1,000 miles of free Supercharging
-+ Tesla referral code - https://ts.la/richard11209
On 23/01/20 14:25, Bill Sloman wrote:
I should have said "hearing from a number of customers about what is
important tends to kill off the more bizarre bells and whistles".
I've seen some customers add baroquely complex bells
and whistles, because that's what their marketing
thought they could sell to their end users.
There's good marketing and bad marketing... same as engineering. But marketing is done whether or not you have a department for it. Someone needs to find out exactly what is and is not a good idea to design and will sell. Only then can the engineering dogs be turned loose on the goals.
I've worked for several companies that got good intel from the marketing departments. They were the guys out there pounding the pavement looking for the good ideas.
When in the position of being their end user, I wanted
simplicity. But the salesmen like having strange alternatives
to give the man in the street the illusion that they
are making a useful choice.
Often marketing has data to defend their preferences. Laptop makers have decided to trade off functionality in laptop keyboard design for aesthetics. I'm sure this shows up in the resulting sales figures so they doubled down in their efforts and have been further compromising laptop keyboards.
Individual customers frequently want to keep on doing what worked for them on
their crude experimental lash-ups.
To be contrary...
I've even seen marketing say
"do what you did before (sotto voce: whatever that
was because we don't know) but add X",
when the customers were saying
"don't do what you did before, we only put up with it
because there was no alternative back then".
Yes, often the customer literally doesn't know what they want. They know what they don't like though. They'll tell you that in the sales figures.
Sometimes it's cheaper to give them what they want, rather than going to the
trouble of demonstrating that they don't need it.
Yes.
Summary: if an idiocy is possible, it will happen.
Or, "The customer is always right!"
--
Rick C.
-+ Get 1,000 miles of free Supercharging
-+ Tesla referral code - https://ts.la/richard11209