OT: Why Do Companies Need All That Personal Data They're Col

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Winfield Hill

Guest
https://yro.slashdot.org/story/19/05/04/232201


--
Thanks,
- Win
 
On Sunday, May 5, 2019 at 12:39:15 PM UTC+10, Winfield Hill wrote:
> https://yro.slashdot.org/story/19/05/04/232201

The article says that it lets advertisers target their ads more accurately.

The article is sceptical about how effective this is, but advertisers don't seem to be.

Google and Facebook get a great deal of money from advertisers, which the print media don't get any more.

--
Bill Sloman, Sydney
 
On Sat, 4 May 2019 19:43:12 -0700 (PDT), bill.sloman@ieee.org wrote:

On Sunday, May 5, 2019 at 12:39:15 PM UTC+10, Winfield Hill wrote:
https://yro.slashdot.org/story/19/05/04/232201

The article says that it lets advertisers target their ads more accurately.

The article is sceptical about how effective this is, but advertisers don't seem to be.

Google and Facebook get a great deal of money from advertisers, which the print media don't get any more.

Good point on online vs. printed media !

I don't find all this fancy and technical knowhow and AI to be all
that effective on me. I have gotten Facebook ads that come up on for
Digikey, a new FET driver from TI and usually just items that I have
already bought or clicked but rarely is it something that I really
want or need. Lots of stuff that I just don't care about.
What gets me is the ads that will come up for something I just bought
! They don't know that evidently. They also don't have a good
decision on people I know that would be a good choice for one of the
many technical groups I am part of. Almost always get that wrong.

Their data and AI might be good for the normal Joe, I don't know ? But
it seems to miss the mark for me about 95% of the time (a guesstimte
of course).
 
On 5/4/19 10:39 PM, Winfield Hill wrote:
https://yro.slashdot.org/story/19/05/04/232201

the not-too-distant-future purpose (probably already happening to some
degree) is to e.g. track your location to relay that information to
insurance and credit companies, who can adjust your insurance rates and
credit score in real time based on your activities.

Go to a bar on Friday night and stay there past 10 pm according to your
Wal-Mart app that runs a background location tracker that you agreed to
when you didn't opt out of sending information to the developers "to
improve user experience"? it relay data to auto insurer about increased
DUI risk and double that for sure if your car manufacturer's GPS data
corroborates that you used your own vehicle. You agreed to your car's
data connection relaying that stuff back too whenever it wants to when
you signed your auto financing agreement by the way it's in the fine
print on page 24.

Enter a high-end retailer or car dealership but the AI algorithm that
analyzes your spending habits to very accurately determine your annual
income and approximate total assets says these products are out of your
budget? adjust credit score accordingly, simply being in those places is
analyzed to be a credit default risk for your wealth-tier gradation.

No, it's not all for advertisers they can't really utilize all that
information at all effectively to sell products, it's for health
insurance/credit/mortgage/Barclay's Capital Group/Goldman Sachs etc. to
construct better individualized risk-analysis metrics and update them in
near real-time.

If you don't ever need a cell phone or a home or a car or loan or health
care or to buy anything or ever be friends with or date or marry etc.
anyone who does then you can get by with opting out
 
On 4 May 2019 19:39:01 -0700, Winfield Hill <hill@rowland.harvard.edu>
wrote as underneath :

>https://yro.slashdot.org/story/19/05/04/232201

Advertising is the only tip you can see of a really well hidden iceberg
as to what the tech giants (Google, Facebook etc.) are really up to.
If you have access this is a very worthwhile listen: about 40 mins right
on the topic. C+
https://www.bbc.co.uk/sounds/play/m0002b8l
 
On Sunday, May 5, 2019 at 8:01:45 PM UTC+10, Cursitor Doom wrote:
On Sun, 05 May 2019 08:58:20 +0100, Charlie+ wrote:

On 4 May 2019 19:39:01 -0700, Winfield Hill <hill@rowland.harvard.edu
wrote as underneath :

https://yro.slashdot.org/story/19/05/04/232201

Advertising is the only tip you can see of a really well hidden iceberg
as to what the tech giants (Google, Facebook etc.) are really up to.
If you have access this is a very worthwhile listen: about 40 mins right
on the topic. C+
https://www.bbc.co.uk/sounds/play/m0002b8l

Well, Usenet is not generally thought of as social media, but clearly it
is a form of it. There's a rich seem of data we share about ourselves
here should anyone care to harvest it. One way you can largely avoid this
is by adopting a nym to post under. Think about it.

If you are silly enough to post here, the advertisers will probably decide that you don't have enough money to be worth advertising at.

--
Bill Sloman, Sydney
 
On Sun, 05 May 2019 08:58:20 +0100, Charlie+ wrote:

On 4 May 2019 19:39:01 -0700, Winfield Hill <hill@rowland.harvard.edu
wrote as underneath :

https://yro.slashdot.org/story/19/05/04/232201

Advertising is the only tip you can see of a really well hidden iceberg
as to what the tech giants (Google, Facebook etc.) are really up to.
If you have access this is a very worthwhile listen: about 40 mins right
on the topic. C+
https://www.bbc.co.uk/sounds/play/m0002b8l

Well, Usenet is not generally thought of as social media, but clearly it
is a form of it. There's a rich seem of data we share about ourselves
here should anyone care to harvest it. One way you can largely avoid this
is by adopting a nym to post under. Think about it.



--
This message may be freely reproduced without limit or charge only via
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protocols, whether for profit or not, is conditional upon a charge of
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protocols constitutes acceptance of this condition.
 
On 05/05/19 11:06, bill.sloman@ieee.org wrote:
On Sunday, May 5, 2019 at 8:01:45 PM UTC+10, Cursitor Doom wrote:
On Sun, 05 May 2019 08:58:20 +0100, Charlie+ wrote:

On 4 May 2019 19:39:01 -0700, Winfield Hill <hill@rowland.harvard.edu
wrote as underneath :

https://yro.slashdot.org/story/19/05/04/232201

Advertising is the only tip you can see of a really well hidden iceberg
as to what the tech giants (Google, Facebook etc.) are really up to.
If you have access this is a very worthwhile listen: about 40 mins right
on the topic. C+
https://www.bbc.co.uk/sounds/play/m0002b8l

Well, Usenet is not generally thought of as social media, but clearly it
is a form of it. There's a rich seem of data we share about ourselves
here should anyone care to harvest it. One way you can largely avoid this
is by adopting a nym to post under. Think about it.

If you are silly enough to post here, the advertisers will probably decide that you don't have enough money to be worth advertising at.

That presumes advertisers have even heard of usenet.

Milennials look blank when usenet is mentioned.
 
Tom Gardner wrote...
Milennials look blank when usenet is mentioned.

They probably don't know what a BBS is (was) either.


--
Thanks,
- Win
 
On 5/5/19 9:19 AM, Winfield Hill wrote:
Tom Gardner wrote...

Milennials look blank when usenet is mentioned.

They probably don't know what a BBS is (was) either.

I'm Gen X and work/have worked with younger software and hardware
engineers they generally do have a decent understanding of their
industry's history but a bit fuzzy on details as they didn't experience
it firsthand. Some late 20s and early 30s kids did use BBSes because
they got started very early and messed with them a bit as pre-teens
in the mid-90s.

At 40 I'm probably one of the last generation that used BBS and Usenet
in their 90s heyday as a teenager, not for long though before they were
eclipsed by the Internet and web forums respectively. There was one
called Argus up in Waltham IIRC that was one of the larger boards in the
New England area back in the day that was ok.

Most BBSes were kind of lousy and poorly run and a number of them were
hangouts for child predators and other such low lifes.
 
On 5/5/19 6:43 AM, Tom Gardner wrote:
On 05/05/19 11:06, bill.sloman@ieee.org wrote:
On Sunday, May 5, 2019 at 8:01:45 PM UTC+10, Cursitor Doom wrote:
On Sun, 05 May 2019 08:58:20 +0100, Charlie+ wrote:

On 4 May 2019 19:39:01 -0700, Winfield Hill <hill@rowland.harvard.edu
wrote as underneath :

https://yro.slashdot.org/story/19/05/04/232201

Advertising is the only tip you can see of a really well hidden iceberg
as to what the tech giants (Google, Facebook etc.) are really up to.
If you have access this is a very worthwhile listen: about 40 mins
right
on the topic. C+
https://www.bbc.co.uk/sounds/play/m0002b8l

Well, Usenet is not generally thought of as social media, but clearly it
is a form of it. There's a rich seem of data we share about ourselves
here should anyone care to harvest it. One way you can largely avoid
this
is by adopting a nym to post under. Think about it.

If you are silly enough to post here, the advertisers will probably
decide that you don't have enough money to be worth advertising at.

That presumes advertisers have even heard of usenet.

Milennials look blank when usenet is mentioned.

If they work in the tech industry or software, and are in their 20s or
30s, they often know what it is but consider it a dusty dead protocol
and historical footnote, like COBOL (for anything but legacy bank
software) and Betamax video cassettes. Certainly never used it themselves.

As for millennial in the general population you will get blank stares
but to be fair nobody in the general population of any age probably
knows what Usenet is. how many random 60 year olds would you have to ask
until you found one like a hundred or a thousand?
 
On 05/05/19 15:12, bitrex wrote:
On 5/5/19 6:43 AM, Tom Gardner wrote:
On 05/05/19 11:06, bill.sloman@ieee.org wrote:
On Sunday, May 5, 2019 at 8:01:45 PM UTC+10, Cursitor Doom wrote:
On Sun, 05 May 2019 08:58:20 +0100, Charlie+ wrote:

On 4 May 2019 19:39:01 -0700, Winfield Hill <hill@rowland.harvard.edu
wrote as underneath :

https://yro.slashdot.org/story/19/05/04/232201

Advertising is the only tip you can see of a really well hidden iceberg
as to what the tech giants (Google, Facebook etc.) are really up to.
If you have access this is a very worthwhile listen: about 40 mins right
on the topic. C+
https://www.bbc.co.uk/sounds/play/m0002b8l

Well, Usenet is not generally thought of as social media, but clearly it
is a form of it. There's a rich seem of data we share about ourselves
here should anyone care to harvest it. One way you can largely avoid this
is by adopting a nym to post under. Think about it.

If you are silly enough to post here, the advertisers will probably decide
that you don't have enough money to be worth advertising at.

That presumes advertisers have even heard of usenet.

Milennials look blank when usenet is mentioned.



If they work in the tech industry or software, and are in their 20s or 30s, they
often know what it is but consider it a dusty dead protocol and historical
footnote, like COBOL (for anything but legacy bank software) and Betamax video
cassettes. Certainly never used it themselves.

As for millennial in the general population you will get blank stares but to be
fair nobody in the general population of any age probably knows what Usenet is.
how many random 60 year olds would you have to ask until you found one like a
hundred or a thousand?

Far too many of them participated in Eternal September :(

Bah, humbug.
 
On Saturday, May 4, 2019 at 10:39:15 PM UTC-4, Winfield Hill wrote:
> https://yro.slashdot.org/story/19/05/04/232201

Well, for one thing, marketing is now using customer-specific pricing. In order to do this they need to know a lot about you in order to make an educated estimate of how much you're willing to pay for a particular product. There should be times when you can search a product online and all the pricing is consistently high as living hell. That must be the time of day the big data analytics tells them you're drunk.

--
Thanks,
- Win
 
On Saturday, May 4, 2019 at 10:39:15 PM UTC-4, Winfield Hill wrote:
https://yro.slashdot.org/story/19/05/04/232201


--
Thanks,
- Win

As has been said before; you are not the customer, you are the product.

George H.
 
On 5/5/19 8:32 PM, George Herold wrote:
On Saturday, May 4, 2019 at 10:39:15 PM UTC-4, Winfield Hill wrote:
https://yro.slashdot.org/story/19/05/04/232201


--
Thanks,
- Win

As has been said before; you are not the customer, you are the product.

George H.

Depends entirely on who you are and what your bankroll is.

That is to say if you're not sure immediately if you're a customer or a
product - you're a product. Customers play golf with the CEO.
 
On Sun, 5 May 2019 17:32:34 -0700 (PDT), George Herold
<gherold@teachspin.com> wrote:

On Saturday, May 4, 2019 at 10:39:15 PM UTC-4, Winfield Hill wrote:
https://yro.slashdot.org/story/19/05/04/232201


--
Thanks,
- Win

As has been said before; you are not the customer, you are the product.

Worse, in many cases you're both. You get to pay to have your privacy
invaded.
 
On Sunday, May 5, 2019 at 1:29:14 AM UTC-4, bitrex wrote:
... Enter a high-end retailer or car dealership but the AI algorithm that
analyzes your spending habits to very accurately determine your annual
income and approximate total assets says these products are out of your
budget? adjust credit score accordingly, simply being in those places is
analyzed to be a credit default risk for your wealth-tier gradation....

I disagree.
It turns out that people who purchase a particular set of steak knives are more credit-worthy than folks with 780+ FICO scores. Why bother with the credit bureaus at all? (And as a bonus, you get to sidestep all that pesky fair credit / truth in lending nonsense.)
 
On Tuesday, May 7, 2019 at 12:27:58 PM UTC+10, mpm wrote:
On Sunday, May 5, 2019 at 1:29:14 AM UTC-4, bitrex wrote:
... Enter a high-end retailer or car dealership but the AI algorithm that
analyzes your spending habits to very accurately determine your annual
income and approximate total assets says these products are out of your
budget? adjust credit score accordingly, simply being in those places is
analyzed to be a credit default risk for your wealth-tier gradation....

I disagree.
It turns out that people who purchase a particular set of steak knives are more credit-worthy than folks with 780+ FICO scores. Why bother with the credit bureaus at all? (And as a bonus, you get to sidestep all that pesky fair credit / truth in lending nonsense.)

Correlation doesn't imply causation.

There's no guarantee that the next batch of people who buy that particular set of steak knives are going to be as uniquely credit-worthy as the last lot. You can't step into the same market twice.

--
Bill Sloman, Sydney
 

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