OT? : Finding those "hidden" customers.

[Brian]

How do you guys find customers who need design work or assembly, etc., for
in-house products. You know, when the electronics is hidden in the final
product?

 

How do you guys find customers who need design work or assembly,
etc., for
in-house products. You know, when the electronics is hidden in the
final

You mean, embedded electronics projects?

Customers find me from my websites, books, technical articles and word
of mouth. I don't seek them out, because I already have too much work
to handle in the time available to me.

 

[John Larkin]

On Mon, 17 Jan 2005 14:38:07 -0700, Jim Thompson
<thegreatone@example.com> wrote:

On 17 Jan 2005 10:30:29 -0800, larwe@larwe.com wrote:


How do you guys find customers who need design work or assembly,
etc., for
in-house products. You know, when the electronics is hidden in the
final

You mean, embedded electronics projects?

Customers find me from my websites, books, technical articles and word
of mouth. I don't seek them out, because I already have too much work
to handle in the time available to me.

"word of mouth" is all that works.

...Jim Thompson

We get a lot of action from the Web, specifically Google searches. The
problem is to load your web site with enough specific and uncommon
keywords/metatags that people find you on the first page or so. That's
easy for us, as we can do "picosecond delay" and stuff like that. It's
much more difficult if all you can offer is "electronic assembly" or
something (that search evokes, in fact, 10.2 million hits.) So the
trick is to narrow it down.

For general-purpose electronic assembly, I'd recommend looking up
potential customers in your region and calling on them, maybe offer to
do a small batch for free or something. Word of mouth takes a while to
build momentum.

John

 

[Brian]

"John Larkin" <jjlarkin@highSNIPlandTHIStechPLEASEnology.com> wrote in
message news:qihou0d5hh1i06qhithau21lorauafth6i@4ax.com...

On Mon, 17 Jan 2005 14:38:07 -0700, Jim Thompson
thegreatone@example.com> wrote:

On 17 Jan 2005 10:30:29 -0800, larwe@larwe.com wrote:


How do you guys find customers who need design work or assembly,
etc., for
in-house products. You know, when the electronics is hidden in the
final

You mean, embedded electronics projects?

Customers find me from my websites, books, technical articles and word
of mouth. I don't seek them out, because I already have too much work
to handle in the time available to me.

"word of mouth" is all that works.

...Jim Thompson


We get a lot of action from the Web, specifically Google searches. The
problem is to load your web site with enough specific and uncommon
keywords/metatags that people find you on the first page or so. That's
easy for us, as we can do "picosecond delay" and stuff like that. It's
much more difficult if all you can offer is "electronic assembly" or
something (that search evokes, in fact, 10.2 million hits.) So the
trick is to narrow it down.

For general-purpose electronic assembly, I'd recommend looking up
potential customers in your region and calling on them, maybe offer to
do a small batch for free or something. Word of mouth takes a while to
build momentum.

John

We have good customers for our assembly business, and do get some word of
mouth. We just put up our new building and added capacity, so I am looking
to add some more customers is why I ask.

I like servicing the low volume niche. As an engineer, its fun to see the
new stuff, the clever stuff, etc. I like the pace of the small company, not
the long drawn out snail's pace of the giant ones where I worked after
college.