DSE brand lives on !!

[Phil Allison]

** Hi to all,

as expected, the DSE brand lives on and " DickSmith.com.au" has been sold as a going concern.

http://www.smh.com.au/business/retail/dick-smith-brand-to-be-resurrected-by-ruslan-kogan-20160314-gnibrn.html

Ruslan Kogan has long been using the DSE model of direct importation from Asia and hence avoiding middle men & price competition that worked so well for Dick several decades ago - just without the ball an chain of owning lots of physical stores.

He even wears the same kind of glasses that Dick was famous for !!!

Love to know just how much he had to fork out for all this.



..... Phil

 

[Rod Speed]

Phil Allison <pallison49@gmail.com> wrote

as expected, the DSE brand lives on and " DickSmith.com.au" has been sold
as a going concern.

http://www.smh.com.au/business/retail/dick-smith-brand-to-be-resurrected-by-ruslan-kogan-20160314-gnibrn.html

Ruslan Kogan has long been using the DSE model of direct importation from
Asia
and hence avoiding middle men & price competition that worked so well for
Dick
several decades ago - just without the ball an chain of owning lots of
physical stores.

He even wears the same kind of glasses that Dick was famous for !!!

Love to know just how much he had to fork out for all this.

Bet it was fuck all given that no one else was interested.

 

[Clifford Heath]

On 15/03/16 17:39, Phil Allison wrote:
> Love to know just how much he had to fork out for all this.

Like anyone buying a business he's mainly buying a revenue
stream, not the physical assets.

He got a customer list, probably with per-customer spend data,
and a bunch of supplier agreements (cheaper to rebrand than
set up new supply lines). Little else of value.

There are ways of valuing such things, before you start
talking discounts with the liquidators.

Clifford Heath

 

[Phil Allison]

Clifford Heath wrote:

Phil Allison wrote:

Love to know just how much he had to fork out for all this.


Like anyone buying a business he's mainly buying a revenue
stream, not the physical assets.

** DSE on-line sells about $95M per-annum, with minimal overheads.

He got a customer list, probably with per-customer spend data,
and a bunch of supplier agreements (cheaper to rebrand than
set up new supply lines).

** So he now has access to famous brands that was denied previously.

Plus he can label products imported direct from China as "Dick Smith" brand and increase their market value.

Pretty clearly, obtaining the DSE brand and on-line business benefits him a lot more than it would most others - so naturally he outbid them.

He may have paid over $100M and if so, he got a bargain.

I see his next step is a share float.


..... Phil

 

[Phil Allison]

Rod Speed wrote:

DSE on-line sells about $95M per-annum,

Pretty clearly, obtaining the DSE brand and on-line business benefits
him a lot more than it would most others - so naturally he outbid them.

You don't know that anyone else had any interest in either.

** Fraid that is NOT not what the SMH article said.

" While Dick Smith's online business accounted for only 8 per cent
of total sales, the website, customer database and intellectual
property were keenly sought, leading to "aggressive" bidding
according to one source. "


A famous brand with a proven, going businesses is always worth lotsa dollars.



..... Phil

 

[Rod Speed]

Phil Allison <pallison49@gmail.com> wrote

Clifford Heath wrote
Phil Allison wrote

Love to know just how much he had to fork out for all this.

Like anyone buying a business he's mainly
buying a revenue stream, not the physical assets.

DSE on-line sells about $95M per-annum,

Sold, not the same thing at all.

And it remains to be seen how much of that Kogan will end up with.

> with minimal overheads.

Kogan already has that.

He got a customer list, probably with per-customer
spend data, and a bunch of supplier agreements
(cheaper to rebrand than set up new supply lines).

So he now has access to famous brands that was denied previously.

And it remains to be seen just how useful that is now its gone bust.

Plus he can label products imported direct from China as "Dick Smith"
brand

Yes.

> and increase their market value.

We'll see...

Pretty clearly, obtaining the DSE brand and on-line business benefits
him a lot more than it would most others - so naturally he outbid them.

You don't know that anyone else had any interest in either.

> He may have paid over $100M and if so, he got a bargain.

We'll see...

> I see his next step is a share float.

Nothing to do with the Dick Smith steaming turd he just bought.

 

[Rod Speed]

Phil Allison <pallison49@gmail.com> wrote

Rod Speed wrote

DSE on-line sells about $95M per-annum,

Pretty clearly, obtaining the DSE brand and on-line business benefits
him a lot more than it would most others - so naturally he outbid them.

You don't know that anyone else had any interest in either.

Fraid that is NOT not what the SMH article said.

Just because some fool journo claims something...

" While Dick Smith's online business accounted for only 8 per cent
of total sales, the website, customer database and intellectual
property were keenly sought, leading to "aggressive" bidding
according to one source. "

And since the 'one source' isnt named, it could just
be another journalist invention for all you know.

A famous brand with a proven, going
businesses is always worth lotsa dollars.

In fact it isn't a famous brand and Woolys got
fuck all for it when they got rid of it and that
was before all the retail stores had been closed.

 

[Clocky]

On 16/03/2016 6:24 PM, Phil Allison wrote:

Rod Speed wrote:


DSE on-line sells about $95M per-annum,

Pretty clearly, obtaining the DSE brand and on-line business benefits
him a lot more than it would most others - so naturally he outbid them.

You don't know that anyone else had any interest in either.



** Fraid that is NOT not what the SMH article said.

" While Dick Smith's online business accounted for only 8 per cent
of total sales, the website, customer database and intellectual
property were keenly sought, leading to "aggressive" bidding
according to one source. "


A famous brand with a proven, going businesses is always worth lotsa dollars.

The last time it was sold for what it was worth was by Woolworths and
that wasn't for lotsa dollars.

 

[Rod Speed]

"Clocky" <notgonna@happen.com> wrote in message
news:56eb2add$0$11122$c3e8da3@news.astraweb.com...

On 16/03/2016 6:24 PM, Phil Allison wrote:
Rod Speed wrote:


DSE on-line sells about $95M per-annum,

Pretty clearly, obtaining the DSE brand and on-line business benefits
him a lot more than it would most others - so naturally he outbid them.

You don't know that anyone else had any interest in either.



** Fraid that is NOT not what the SMH article said.

" While Dick Smith's online business accounted for only 8 per cent
of total sales, the website, customer database and intellectual
property were keenly sought, leading to "aggressive" bidding
according to one source. "


A famous brand with a proven, going businesses is always worth lotsa
dollars.


The last time it was sold for what it was worth was by Woolworths

It was in fact sold for much more than it was worth because
the arseholes that bought it were always going to do the scam
they did and let the banks wear the scam.

> and that wasn't for lotsa dollars.

For fuck all in fact.

 

[Clocky]

On 25/03/2016 12:07 PM, Rod Speed wrote:

"Clocky" <notgonna@happen.com> wrote in message
news:56eb2add$0$11122$c3e8da3@news.astraweb.com...
On 16/03/2016 6:24 PM, Phil Allison wrote:
Rod Speed wrote:


DSE on-line sells about $95M per-annum,

Pretty clearly, obtaining the DSE brand and on-line business benefits
him a lot more than it would most others - so naturally he outbid
them.

You don't know that anyone else had any interest in either.



** Fraid that is NOT not what the SMH article said.

" While Dick Smith's online business accounted for only 8 per cent
of total sales, the website, customer database and intellectual
property were keenly sought, leading to "aggressive" bidding
according to one source. "


A famous brand with a proven, going businesses is always worth lotsa
dollars.


The last time it was sold for what it was worth was by Woolworths

It was in fact sold for much more than it was worth because
the arseholes that bought it were always going to do the scam
they did and let the banks wear the scam.

Sure, but it was worth what Woolworths was paid to them obviously
knowing they were going to pull that scam.

and that wasn't for lotsa dollars.

For fuck all in fact.

Yep.