Adwords Training In Hyderabad

• Advert group labelling
• Ad groups – granular is best
• Keyword variations
• Keyword choices – thinking laterally
• The Google Adwords Keywords Tool
• Other keyword generation tools

Quality Score – and its importance

• The quality score – quality based bidding
• Quality score – how’s it calculated?
• Quality score and landing pages

Keyword match types

• Broad
• Phrase
• Exact
• Negative
• ‘See search terms’ analysis
• Google Keyword Tool and negative words

Advert copywriting

• Ad copy – it’s about the customers’ needs
• Ad copy and search terms
• What’s the purpose of the ad?
• Ad text – every character counts!
• Set ting the right language tone
• URL text
• The importance of headlines
• Testing ad variations
• Where should you send people when they click?

Landing pages – for high ROI

• Landing pages and rapid conversion pages
• Landing pages – best practice
• Landing pages – common mistakes

Budget and bidding considerations

• Setting your default bids
• Use ‘Power-Posting’ for better bid control on important words
• Budget and bidding considerations
• ‘Bid discounter’ in Google AdWords
• Billing on Adwords accounts

How to track success – analytics

• Conversion tracking
• Types of conversion
• How do you set-up conversion tracking?
• Generating conversion code
• Conversion code placement
• Tracking AdWords performance the easy way
• Linking Google Analytics to Google Adwords

Which metrics are worth analysing?

• Return on Investment
• Clicks and conversions
• Bounce rate metric
• Cost per click
• Time spent on site (how engaged they are)
• Pages viewed (what they are interested in)
• Geographic location (local language opportunities)
• Compare like for like

Our Special Futures:

1) Live Project in Your hands
2) Study material by experts
3) Adwords interview questions & Answers

http://adwordstraininginhyderabad.in/ppc-training